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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ115753
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Doublespeak in Advertising
Gibson, Walker
English Journal, 64, 2, 14-5, Feb 75
Advertising copy should be given classroom attention in literary as well as moral terms. (JH)
Descriptors: Advertising, Commercial Art, Commercial Television, Discourse Analysis, English Instruction, Language, Language Instruction, Literature, Newspapers, Persuasive Discourse, Publicize, Secondary Education, Television Commercials
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Doublespeak (Public)