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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ302103
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Stability of Factor Structure on the Semantic Differential: Retest Data.
Piotrowski, Chris; Dunham, Frances Y.
Educational and Psychological Measurement, v44 n2 p449-54 Sum 1984
Research on the semantic differential technique has provided evidence for variance in Osgood's formulation of dimensions of connotative meaning. Retest data based on Piotrowski's original sample is reported. Results indicate support for stability and consistency of the Evaluation dimension. Moderate consistency was found in scales comprising the Potency and Activity dimensions. (Author/DWH)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Retesting