Marshall's (1999 ) article used Wittgenstein to argue that self functions as an explanation for a name rather than a referent. This brief response tries to rescue Marshall from an apparent reduction of self to material body without returning him to the mind/body dualism that he, with Wittgenstein and Dennett, seeks to avoid. It treats "I" as an emergent institutional fact, not inconsistent with a constructed explanation or narrative, but emerging from shared social practices rather than an abstracted agent.