German universities come under fire: in contemporary political discourse they are considered to be antiquated, inefficient and unfit for international competition. Accordingly, the German government implemented an extensive program of reforms. Following the so-called "Sorbonne Declaration", the universities shall become part of an European higher education system with comparable and compatible structures. With the focus on the field of academic teaching and learning, this essay discusses the way of defining these activities in a new, entrepreneurial way, and the implications of this process within the university. The reflections lead to the thesis that the actual reforms ask for new forms of critique, because the neoliberal offer of marketable ways to teach and to learn makes the enduring asymmetry of power relations within the educational field invisible, endangers the democratic character of the university and trivializes education.