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Peer reviewed Peer reviewed
ERIC Number: EJ558448
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1042-1629
Cognitive Efficiency: Toward a Revised Theory of Media.
Cobb, Tom
Educational Technology Research and Development, v45 n4 p21-35 1997
Richard Clark's writings indicate that any number of media are capable of delivering any instruction, so media choices are about cost and efficiency but not about cognition and learning. If it is accepted that one type of efficiency is cognitive efficiency, it follows that media choices can profit from an understanding of cognitive processes. (Author/AEF)
Descriptors: Cognitive Processes, Costs, Educational Media, Educational Resources, Educational Theories, Efficiency, Evaluation Criteria, Instructional Effectiveness, Instructional Materials
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Clark (Richard E)