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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: EJ489812
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0013-1962
New Media Educational Products: The "Digitizing Straw into Gold" Fallacy.
Satran, Amy
Educational Technology, v34 n7 p23-25 Sep 1994
Examines the need for publishers to create successful new media products for the higher education market. Topics discussed include business conditions in higher education publishing; influences of technology, including digital format; electronic textbooks; a customer-oriented approach; the appropriate use of technology; and future possibilities. (LRW)
Descriptors: Appropriate Technology, Computer Assisted Instruction, Educational Media, Electronic Publishing, Electronic Text, Futures (of Society), Higher Education, Marketing, Material Development, Publishing Industry
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Customer Services; Digital Data; Technology Utilization
Note: Special issue examining the educational implications of electronic publishing.