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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ317238
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Skin Conductance Measurement in Communication Research.
Goodman, R. Irwin
Educational Technology, v25 n4 p23-27 Apr 1985
Describes skin conductance measurement as a physiological procedure to obtain information on onset, duration, intensity, and completion of private physiological responses to parts of films or media products. The mechanics of the technique, how measurements are recorded and analyzed, and types of skin conductance research literature are discussed. (MBR)
Descriptors: Communication Research, Data Analysis, Data Collection, Definitions, Electronic Equipment, Literature Reviews, Mass Media, Measurement Techniques, Research Methodology, Research Reports
Publication Type: Journal Articles; Information Analyses; Reports - Research
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Physiological Response; Skin Conductance