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ERIC Number: EJ373773
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Using Focus Groups to Evaluate Instructional Media: A Case Study.
Morris, Jon D.; Smith, Albert B., III
Educational Technology, v28 n5 p27-32 May 1988
Reviews case study that was conducted at the University of Florida to determine the effectiveness of a model for designing televised instruction. The use of focus groups to analyze and compare televised instruction is described, and quantitative and qualitative evaluations of the experimental and control videotapes are discussed. (LRW)
Descriptors: Case Studies, Educational Television, Evaluation Methods, Higher Education, Instructional Design, Instructional Material Evaluation, Material Development, Media Adaptation, Models, Production Techniques, Videotape Recordings
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Focus Groups Approach; University of Florida