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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ114491
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Overcoming Technical Obsolescence in Advertising Education: The Triangle Approach
Safavi, Farrokh
Educational Technology, 15, 1, 54-56, Jan 75
A look at the triangle approach, in which the three contributing bodies to an advertising message-the sponsoring firm the media and the advertising agency-are brought together by the advertising class to achieve a set of common goals. (Author)
Descriptors: Advertising, Higher Education, Instructional Innovation, Publicize, Teaching Methods, Technological Advancement
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Triangle Approach