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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ206864
Record Type: CIJE
Publication Date: 1979-Jul
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Computer-Assisted Instruction Case Study: The Introductory Marketing Course.
Skinner, Steven J.; Grimm, Jim L.
Educational Technology, v19 n7 p34-36 Jul 1979
Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)
Descriptors: Business Education, Computer Assisted Instruction, Marketing, Media Research
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A