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ERIC Number: EJ211404
Record Type: CIJE
Publication Date: 1979-Sep
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Attitude Measurement: Why and How.
Simonson, Michael
Educational Technology, v19 n9 p34-38 Sep 1979
Examines the importance of attitudes and attitude measurement, describing how attitudes are measured through a description of the characteristics of measurement, categories of attitude measurement, and the process of measuring attitudes. Test validity, reliability, and revision are discussed, as are the analysis and display of data. (RAO)
Descriptors: Affective Behavior, Attitude Measures, Attitudes, Evaluation, Measurement Instruments, Test Construction, Test Reliability, Test Validity
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A