NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ586990
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0013-189X
Albert Shanker's Advocacy Advertising.
Scott, Charlotte H.
Educational Researcher, v27 n5 p22-26 Jun-Jul 1998
Examines the advocacy advertising used by Albert Shanker, president of the American Federation of Teachers, to increase public awareness of his views on how to improve U.S. public schools and student learning. His advertisements constitute a case study on communicating research-based findings related to specific educational policy issues. (Author/SLD)
Descriptors: Advertising, Advocacy, Case Studies, Educational Change, Educational Research, Elementary Secondary Education, Public Opinion
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: American Federation of Teachers; Reform Efforts; Shanker (Albert)