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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ658505
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0883-0355
What Makes a Text Persuasive? Comparing Students' and Experts' Conceptions of Persuasiveness.
Murphy, P. Karen
International Journal of Educational Research, v35 n7-8 p675-98 2001
Compared the perceptions of persuasiveness of text of undergraduate students (n=195) to those of text-based persuasion and conceptual change experts (n=7). Findings show overlap between the students' and experts' conceptions of persuasion and also show the importance of type and form of supporting evidence and the affective nature of the text. (SLD)
Descriptors: Affective Behavior, Beliefs, Higher Education, Persuasive Discourse, Undergraduate Students
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Conceptual Change; Experts
Note: Theme issue titled "Persuasion in the Classroom: Implications for Theory, Research, and Practice."