Research ethics is not only a matter of doing no harm, or even abiding by the guidelines of the Ethics Review Board of the institution. While these matters are important and legal requirements, there is much more at stake in discussions of research ethics. Research ethics establish the foundation upon which research rests. Taking the social sciences and qualitative research in general, this article argues that sound formation in research ethics is critical for today's higher degree students. Sound ethical principles establish the usefulness and trustworthiness of research and as such research ethics are the mainstay of the academy's defence of research funding.