Parental choice of secondary schools is central to the Labour Government's education agenda. This article draws on work from an Economic and Social Research Council funded study considering teachers' and students' perspectives and experiences of choice in two locales. Two distinct ways in which choice operates are identified: overt choice, which is parental choice as Labour's education policy envisages it, and veiled choice, which refers to the previous more clandestine operation of parental choice. The article qualitatively explores students' experiences of choice in East Town with active parental choice, and in North Town where there is a strong tradition of attending the local school. For some students who do not get into their chosen school, choice appears to be having negative effects on their experiences of school, whilst choice has positive effects when students attend a school they actively chose and one which is viewed positively by the community. (Contains 1 table.)