The present article is a narration of the author's own experiences and comments in teaching philosophy in tourism careers. In spite of the inevitable growth of tourism, ethic issues are not appropriately developed in line of the professions. In Argentina, students, like practitioners, are concerned about ethics in tourism even though they have no further idea about what it means. It is often assumed that tourism is related to travelling, hedonism, pleasure and trivial things, but students should realize that a career in tourism comprises many other issues that are not taken into consideration. Under such a context, this paper demonstrates how the professional paradox not only explains the conflicts between students and professors, but also resolves the ambivalent feelings experienced by students at the time of graduation. In this line, new practices and suggestions are inevitably needed in educative issues.