Publicly funded projects with economic aims and discourses have permeated the public sector, including education. In practice this has meant a shift whereby publicly funded education has evolved into a series of business-oriented projects with individually targeted activities. The rapidly increasing amount of project-based work in education is a result of a shift whereby Finland has become a project society. In this article I will disclose the alliance between projectisation, marketisation and therapisation of education in Finland by analysing project-based equality training in education and project-based training and guidance for young adults. Both activities operate in quite different contexts in the field of adult education but are still targeted by similar forms of power that I aim to analyse in this article. (Contains 1 note.)