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Peer reviewed Peer reviewed
ERIC Number: EJ569458
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0144-3410
Students' Motivation to Study Introductory Marketing.
Gnoth, Juergen; Juric, Biljana
Educational Psychology: An International Journal of Experimental Educational Psychology, v16 n4 p389-405 Dec 1996
Observes that there is little research on Australian students' motivations to enroll in particular college courses. Reports the results of an investigation of the motivations of students to undertake an introductory elective marketing course. Argues that this has implications for the areas of curriculum design, streaming procedures, and teaching techniques. (DSK)
Descriptors: Business Education, Course Selection (Students), Curriculum Development, Elective Courses, Foreign Countries, Higher Education, Introductory Courses, Majors (Students), Marketing, Student Attitudes, Student Interests, Teaching Methods
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Australia