Recent national changes in "Early Years" policy are likely to have major impact on the practice and profession of educational psychology. In this paper, implications at the individual, service and systemic levels are examined and practice examples given of how an Educational Psychology Service (EPS) might rise to the new challenges these major changes engender. The paper concludes that in order to maintain a clear overview of the continuing developments and demands in this area and to ensure that there is a co-ordinated response, the "Early Years" should increasingly become recognised as an area for a Senior Specialist educational psychologist (EP). This EP would be charged with the responsibility for drawing up the service development plan for the Early Years and at the same time ensuring that the opportunities offered by the ongoing developments in this area are capitalised upon.