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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ511731
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0013-1784
Manipulated Kids: Teens Tell How Ads Influence Them.
Fox, Roy F.
Educational Leadership, v53 n1 p77-79 Sep 1995
A study of 200 rural Missouri teenagers revealed that this captive audience is hoodwinked by Channel One TV commercials. Some students viewed sportswear commercials as advertisements for athletes. Others mistook certain Pepsi commercials for public-service announcements. Repetition, testimonials, and bandwagon appeals are classic propaganda techniques. Teachers should ban TV commercials. (MLH)
Descriptors: Adolescents, Consumer Education, Grade 9, High Schools, Media Literacy, Rural Areas, Student Attitudes, Television Commercials
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Channel One; Commercialism; Missouri