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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ511730
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0013-1784
Making Schools Ad-Free Zones.
Karpatkin, Rhoda H.; Holmes, Anita
Educational Leadership, v53 n1 p72-76 Sep 1995
Advertisers spend billions to market so-called educational products, services, and viewpoints to vulnerable young consumers. Budget constraints are forcing educators to accept ads and promotional materials. Several education and consumer-interest groups are developing guidelines for using commercial materials in schools. Consumers Union developed "Zillions" magazine and a media-literacy program. (10 references) (MLH)
Descriptors: Advertising, Consumer Education, Elementary Secondary Education, Guidelines, Marketing, Media Literacy, Misconceptions, Professional Associations, Public Education, Television Commercials
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Commercialism; Consumer Organizations; Consumers Union of the United States; Zillions Magazine