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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ573469
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0013-1784
Talking to the Public About Public Schools.
Kernan-Schloss, Adam; Plattner, Andy
Educational Leadership, v56 n2 p18-22 Oct 1998
Educators must make communications a priority if they are to gain public support. Press releases are no substitute for public engagement, which should support district efforts to improve student achievement. School leaders should listen to parents, focus on internal audiences, use effective messages and messengers, and develop strategic communication and public-relations policies. (MLH)
Descriptors: Accountability, Communication Skills, Elementary Secondary Education, Listening, Parent Participation, Public Relations, Public Schools, Public Support
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A