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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ594882
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0013-1784
New Texts, New Tools: An Argument for Media Literacy.
McBrien, J. Lynn
Educational Leadership, v57 n2 p76-79 Oct 1999
Adults cannot adequately prevent their children from observing media messages. Students are actually safer if they are educated about analyzing and assessing unsavory messages for themselves. Appropriate media-literacy pedagogy involves five essential elements: background, tools, deconstruction of media techniques, product evaluation, and original construction. (MLH)
Descriptors: Advertising, Censorship, Critical Thinking, Critical Viewing, Elementary Secondary Education, Mass Media, Student Empowerment, Student Reaction, Television Commercials, Video Games, Violence
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Media Imagery; Protective Behavior