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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ634685
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0013-1784
Buy Me! Buy Me! Fourth Annual Report on Commercialism in Schools.
Molnar, Alex; Reaves, Joseph A.
Educational Leadership, v59 n2 p74-80 Oct 2001
The two students who won commercial sponsorship for their college education embody entrepreneurialism's darker side-the growing commercialism of schools and conscious targeting of students as lifelong consumers. This update discusses developments in program, activity, and materials sponsorships; exclusive agreements; electronic marketing; privatization; and fund raising. (Contains 34 references.) (MLH)
Descriptors: Advertising, Corporations, Elementary Secondary Education, Entrepreneurship, Fund Raising, Instructional Materials, Marketing, Privatization, Problems, School Business Relationship, Space Utilization, Student Welfare
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Channel One; Commercialism; Consumerism; Corporate Culture; Sponsored Materials; Sponsors