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ERIC Number: EJ919777
Record Type: Journal
Publication Date: 2011-Mar
Pages: 19
Abstractor: As Provided
Reference Count: 115
ISBN: N/A
ISSN: ISSN-1741-1432
Educational Marketing: A Review and Implications for Supporting Practice in Tertiary Education
Stachowski, Christopher Allen
Educational Management Administration & Leadership, v39 n2 p186-204 Mar 2011
This article reviews the existing educational marketing literature in the leading tertiary educational management journals. A discussion of the implications for supporting practitioners in non-university settings is presented. (Contains 1 table.)
Descriptors: Student Recruitment, Educational Administration, Marketing, Adult Education, Postsecondary Education, Competition
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A