Addresses the need for realignment of the traditional triad of academic functions--teaching, research, and service; and proposes a renewed emphasis on the notion of service in higher education, specifically in schools of public health. Faculty incentives and motivation for public service involvement are also discussed. (Author/CT)

This study compares the scores optometrists obtained on a pharmacology examination with years since licensure and type of continuing education participation preceding the examination. Recent licensees scored better than those licensed before 1953. Continuing education activity also promoted better scores. (CT)

Examines some commonly held beliefs about continuing education. Issues discussed include conference attendance, professional competency, mandatory continuing education, face-to-face instruction, the use of the Continuing Education Unit as a means of measurement, number of participants at a conference, and relation of fee to program quality. (CT)

Reviews a number of issues relating to the results of evaluation studies: standards of acceptability; clinical vs. statistical significance; fallacies in the use of theory; and program, theory, measurement, and design failure. (Journal availability: Subscription Manager, MOBIUS, University of California Press, Berkeley, CA 94720.) (SK)

Successful programs of continuing professional education must involve both the improvement of the learner's competence and the restructuring of the work environment to stimulate, encourage, recognize, and reward improved performance. (Journal availability: Subscription Manager, MOBIUS, University of California Press, Berkeley CA 94720.) (SK)

Presents a conceptualization of an anatomy of continuing medical education. It is suggested that a body of knowledge developed for continuing medical education may be useful with suitable modifications in the continuing education of health professionals other than physicians. (Available from University of California Press, Berkeley, CA 94720.)…

Describes a needs assessment model that offers practical suggestions to program planners in a multidisciplinary area of inquiry that is relatively new to continuing education in health sciences. (Available from University of California Press, Berkeley, CA 94720.) (Author/CT)

Provides a conceptual outline of marketing strategies that includes a Flexnerian approach to curriculum development. Concentrates on (1) the medical profession, especially the individual physician, and (2) the nation's large universities, with their science centers and medical schools. (Available from University of California Press, Berkeley, CA…