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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: EJ656954
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1363-6820
Marketing Issues for Non-Degree United Kingdom Higher Education: The Case of Foundation Degrees.
Gibbs, Paul
Journal of Vocational Education & Training, v54 n2 p237-48 2002
Discusses educational marketing in terms of branding and consumer trust. Argues that the labeling and marketing of Britain's new foundation degrees, employment-related higher education qualifications, is detrimental to their success. Suggests a need for more clarity and veracity in the claim for parity of esteem for vocational qualifications. (Contains 45 references.) (SK)
Descriptors: Academic Education, Degrees (Academic), Employment Qualifications, Foreign Countries, Higher Education, Vocational Education
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Brand Names; Educational Marketing; United Kingdom