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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ616034
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0040-0912
Partnerships between Small and Medium Enterprises and Universities that Add Value.
Freeman, Sue
Education + Training, v42 n6 p372-77 2000
Marketing students' action research projects in small businesses demonstrated that small business sustainability is enhanced by increased understanding of marketing and business students' employment potential is enhanced by exposure to small businesses. Such projects also provide material for case studies on specific marketing problems. (SK)
Descriptors: Action Research, Higher Education, Marketing, Partnerships in Education, Small Businesses, Undergraduate Study, Universities
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A