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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ575902
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1355-8005
Marketing Continuing Vocational Education to Small and Medium Sized Enterprises: Key Issues for Higher Education Institutions.
Bagwell, Sue
Innovations in Education and Training International, v35 n3 p216-23 Sep 1998
Discusses issues which higher education institutions need to consider when marketing continuing vocational education to small and medium-sized enterprises. Experiences at the University of North London and results from a survey of other institutions and focus group discussions with managers and employees are reviewed. (Author/LRW)
Descriptors: Administrators, Continuing Education, Employees, Financial Support, Focus Groups, Foreign Countries, Higher Education, Marketing, School Surveys, Small Businesses, Vocational Education
Publication Type: Journal Articles; Reports - Descriptive; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: England (London); Promotional Strategies
Note: Special issue topic: "Continuing Vocational Education and Continuing Professional Development."