The paper reviews Einstein's engagement as a mediator and popularizer of science. It discusses the formative role of popular scientific literature for the young Einstein, showing that not only his broad scientific outlook but also his internationalist political views were shaped by these readings. Then, on the basis of recent detailed studies, Einstein's travels and their impact on the dissemination of relativity theory are examined. These activities as well as Einstein's own popular writings are interpreted in the context of his understanding of science as part of human culture.