NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1034583
Record Type: Journal
Publication Date: 2013
Pages: 10
Abstractor: As Provided
Reference Count: 50
ISBN: N/A
ISSN: ISSN-1052-8008
CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education
Wang, Xin; Dugan, Riley; Sojka, Jane
Marketing Education Review, v23 n3 p241-250 Fall 2013
Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a valuable skill set. Preliminary survey results suggest that students perceive value in incorporating the proposed CRM 2.0 system into the marketing and sales curriculum.
Descriptors: Marketing, Business Administration Education, College Curriculum, Web 2.0 Technologies, Social Networks, Internet, Interpersonal Relationship, Management Systems, Technology Uses in Education, Undergraduate Students, College Faculty, Employers, Student Surveys, Instructional Effectiveness, Correlation
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: United States (Midwest)