"Knowledge society" and "knowledge economy" are current buzzwords in the visions of the future made by nations, regions and federations on a global scale. A concrete outcome of this is the globalisation and intensification of higher education and research. The visions based on a knowledge component should be treated as expressions of an ideology. In this article we use the notion of "eduscapes" and "imaginaries" as analytics for an understanding of such visions as these are expressed by individuals and institutional actors involved in educational landscapes. The argument is made that this notion is less ideological and more apt for an analysis of globalisation of higher education.