Relationships between institutional, departmental, and individual's emphasis on scholarly roles as well as how faculty set goals based on the importance given to teaching, research, and outreach roles were examined. New faculty members on tenure-track positions in member institutions from National Association for State Universities and Land Grant Colleges (NASULGC) were surveyed from two discipline areas: (a) the natural sciences, and (b) the social and behavioral sciences. Findings indicate that when increased emphasis was placed on teaching by the institution and department, teaching goals set by the faculty also increased. A similar trend existed in research. Regardless of gender, faculty in the social and behavioral sciences had greater number of teaching goals and faculty in the natural sciences had more research goals. Implications of these findings are discussed.