This article explores the relationship between mass education, higher education quality and policy development in Australia in the period 2008-2014, during which access to higher education was significantly increased. Over this time, which included a change of national government, the discursive relationship between mass higher education and higher education quality shifted from conceptualising quality as a function of economic productivity, through educational transformation and academic standards, to market competition and efficiency. Throughout, the student was more often positioned as a servant towards higher education quality, rather than its benefactor.