Achieving student learning outcomes in a "gamelike" environment allows students to connect real-world activities to marketing and business concepts presented in a relevant and authentic manner. The innovative game, Barracuda Cove Investment Game, can be incorporated into any marketing-related course that would require a marketing or business plan. Of the students who have taken part in this project (n = 135), the results from the course project survey suggest that students believe the project is relevant, effective, and provides future benefits. This paper describes the design, implementation, and evaluation of this authentic "gamelike" project that models the popular reality television program "Shark Tank."