Given that I share, mostly, Eugene Matusov's passionate concerns, picking on his vocabulary might appear pedantic. However, the issues involved in labeling political movements and, even more, political practices, can be fundamental and address the very grounds on which social analysis must stand. Briefly, I am concerned with the label "neo-liberal", particularly when it is used as an epithet and blinds us to actual processes. I end with some, perhaps optimistic, remarks about the rise of educational activities that are not already marked for measurement on any pass/fail scale.