Purpose: This study seeks to measure the public knowledge, attitudes, and practices related to eye health and disease in New Zealand (NZ). Design/methodology/approach: A 22-item survey of 507 adults in NZ was conducted. The survey was developed using interviews and focus groups, as well as comparisons with other benchmark international studies. Findings: Overall awareness about the importance of eye health is high in NZ, although knowledge about associated diseases (e.g. macular degeneration) is low--this is particularly important, given the risk and cost of preventable vision impairment. Originality/value: This consumer survey of eye health in NZ, which assessed awareness and access to eye care, provides a foundation for those involved in the provision of eye care health. It is also a first step to further exploring key issues and identifying longitudinal patterns for consumer, provider, and public health dialogue, as well as a baseline for public health campaigns.