Eli Broad's approach to reforming urban public education does not recognize his own self-interest in promoting changes within such educational systems, a classic problem of misrecognition. The Broad agenda is an assault on the notion of the mission of public education as a service instead of a for-profit enterprise concerned with making money for the owners and stock holders. This article examines the backgrounds of the graduates of the Broad Superintendents Academy and raises critical issues such as how can Broad claim that graduate preparation in educational administration is unnecessary when at least half of his own graduates already have advanced degrees from universities in the field and occupy high-level central office positions? Broad's remedies harken back to those advanced by Frederick Winslow Taylor, the creator of scientific management.