Globally, over the last two decades, attention to culturally responsive, multicultural approaches to teaching have largely been supplanted by standardized curricula and pedagogy that derive from neoliberal business models of school reform. In this essay, I discuss three factors that contribute to the marginalization of culturally responsive pedagogy: (a) a persistence of faulty and simplistic conceptions of what culturally responsive pedagogy is, (b) too little research connecting its use with student achievement, and (c) elite and white fear of losing national and global hegemony. After discussing these factors, recommendations are offered. (Contains 3 figures.)