ERIC Number: EJ243509
Record Type: CIJE
Publication Date: 1981-Jan
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Case for a Market Consciousness in Continuing Education: Implications for Long-Range Curriculum Planning.
Frandson, Phillip E.
Mobius: A Journal for Continuing Education Professionals in Health Sciences, v1 n1 p60-71 Jan 1981
Provides a conceptual outline of marketing strategies that includes a Flexnerian approach to curriculum development. Concentrates on (1) the medical profession, especially the individual physician, and (2) the nation's large universities, with their science centers and medical schools. (Available from University of California Press, Berkeley, CA 94720.) (Author/CT)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A


