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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ520095
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Improving Marketing Education Through Effective Promotion of Marketing Departments.
Samli, A. Coskun; Hook, Ralph C., Jr.
Journal of Marketing for Higher Education, v6 n2 p73-86 1995
A study of the promotional activities used in marketing departments in business schools found that departments do better by using specific promotional devices, such as written goals, a promotion committee, and support of a public relations professional. A six-step strategic departmental promotional plan is outlined, based on the findings. (Author/MSE)
Descriptors: Business Administration Education, College Administration, Departments, Higher Education, Institutional Advancement, Marketing, Program Development, Public Relations, Student Recruitment
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Image