NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ520094
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Benefits of a Graduate Business Degree: Students' Perspectives and Universities' Challenges.
Webb, Marion Stanton; Allen, Lida Cherie
Journal of Marketing for Higher Education, v6 n2 p57-71 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career advancement, and job enrichment. Degree type, school size/type, and demographics influenced student decisions. (Author/MSE)
Descriptors: Academic Aspiration, Business Administration Education, College Administration, Competition, Decision Making, Educational Benefits, Graduate Students, Graduate Study, Higher Education, Institutional Characteristics, Job Development, Marketing, Professional Development, Program Design, Student Attitudes, Student Characteristics
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A