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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ520093
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
University Image: An Information Processing Perspective.
Parameswaran, Ravi; Glowacka, Aleksandra E.
Journal of Marketing for Higher Education, v6 n2 p41-56 1995
A study investigated the perceptions of human resource managers (n=243) concerning graduates from 9 area colleges, using 40 criteria to differentiate potential employees. The results support use of the methodology by colleges and universities to investigate factors contributing to institutional image within the business community. (MSE)
Descriptors: College Administration, College Choice, College Graduates, Decision Making, Employer Attitudes, Employment Potential, Higher Education, Information Processing, Institutional Characteristics, Marketing, Public Opinion, Reputation
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Image