NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ520092
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Analysis of Students' Needs in Selecting a College or University in a Changing Environment.
Coccari, Ronald L.; Javalgi, Rajshekhar G.
Journal of Marketing for Higher Education, v6 n2 p27-39 1995
A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of 20 institutional attributes for each group. (MSE)
Descriptors: Business Administration Education, College Administration, College Choice, College Students, Comparative Analysis, Decision Making, Ethnic Groups, Graduate Students, Higher Education, Institutional Characteristics, Marketing, Student Attitudes, Student Characteristics
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A