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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ467272
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Image and the University.
Hayes, Thomas J.
Journal of Marketing for Higher Education, v4 n1-2 p423-25 1993
It is argued that colleges tend to have a high opinion of themselves and would be wise to learn how their various publics (community, business community, guidance counselors, college-bound students, parents, current students, alumni, staff) perceive them. Comparison with competitors and monitoring of change over time is also recommended. (MSE)
Descriptors: Administrator Attitudes, Alumni, College Bound Students, Community Attitudes, Competition, Higher Education, Institutional Characteristics, Marketing, Public Opinion, Reputation, Self Evaluation (Groups), Student Attitudes, Teacher Attitudes
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Image