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50 Years of ERIC
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ERIC Number: EJ467271
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Non-Simultaneous Relative Importance-Performance Analysis: Meta-Results from 80 College Choice Surveys with 55,276 Respondents.
Chapman, Randall G.
Journal of Marketing for Higher Education, v4 n1-2 p405-22 1993
A study investigated the utility of importance-performance analysis, a marketing tool for assessing marketing position and performance, in learning how college applicants perceive their chosen college in comparison with others. Findings reflect the complexity of student decisions and suggest the "average" college performs above average on all determinant buying factors. (MSE)
Descriptors: College Choice, Comparative Analysis, Decision Making, Evaluation Methods, Higher Education, Institutional Characteristics, Marketing, Rating Scales, Statistical Analysis, Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Importance Performance Analysis