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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ467268
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Experiential Learning Techniques in Marketing Education.
Vaccaro, Joseph P.
Journal of Marketing for Higher Education, v4 n1-2 p351-60 1993
A survey of 76 college professors of advertising investigated the extent of their use of experiential learning in courses. Respondents were in journalism/communication, management/business, or combined departments. Results document widespread use of experiential learning techniques and also indicate opportunities for expansion. (Author/MSE)
Descriptors: Advertising, Business Administration Education, Classroom Techniques, Course Content, Course Organization, Experiential Learning, Higher Education, Journalism, Marketing, Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A