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ERIC Number: EJ467265
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
The Teaching Evaluation Process: Segmentation of Marketing Students.
Yau, Oliver H. M.; Kwan, Wayne
Journal of Marketing for Higher Education, v4 n1-2 p309-23 1993
A study applied the concept of market segmentation to student evaluation of college teaching, by assessing whether there exist several segments of students and how this relates to their evaluation of faculty. Subjects were 156 Australian undergraduate business administration students. Results suggest segments do exist, with different expectations of teachers. (MSE)
Descriptors: Business Administration Education, College Faculty, College Instruction, College Students, Evaluation Criteria, Evaluation Methods, Expectation, Faculty Evaluation, Foreign Countries, Higher Education, Instructional Effectiveness, Marketing, Student Attitudes, Student Characteristics, Student Evaluation of Teacher Performance
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Australia; Market Segmentation