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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ467264
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Strategic Planning for Academic Departments: A Model and Methodology.
Hall, Mark C.
Journal of Marketing for Higher Education, v4 n1-2 p295-308 1993
A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options, selection and implementation of strategic options, and evaluation of long-term performance. (MSE)
Descriptors: College Planning, Curriculum Development, Departments, Higher Education, Long Range Planning, Marketing, Models, Program Development, Program Evaluation
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Strategic Planning