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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ467261
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Key Attributes Affecting Students' Applications to M.B.A. Programs: Public vs. Private Institutions.
Richardson, Lynne D.; Stacey, E. Craig
Journal of Marketing for Higher Education, v4 n1-2 p235-49 1993
A survey of 213 master's-level business administration students in 1 private and 3 public universities investigated the role of student financing, department characteristics, university characteristics, and information sources affected applicants' choice of institution to apply to. Despite similarities in the concerns of public and private university students, some differences were found. (MSE)
Descriptors: Business Administration Education, College Applicants, College Choice, Comparative Analysis, Departments, Enrollment Influences, Higher Education, Institutional Characteristics, Marketing, Masters Programs, Private Colleges, Public Colleges, Student Financial Aid
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A